Paul Sampson CEO of Lickd, the leading digital platform helping content creators legally use the music they love without paying production company prices. Before Lickd, there was no easy, affordable way for creators to use the music they love in their video content. In fact, millions of YouTubers were actively avoiding using their favourite songs for fear of demonetization and copyright strikes. Plus, the music industry was missing out on a huge opportunity for successful creators to promote their tracks in their content.
Lickd has changed the status quo by building proprietary software that works hand-in-hand with YouTube’s ContentID system. Its VOUCH technology now steps in to protect creators from claims if they’ve licensed their music from Lickd. Creators get to use the songs they know and love, and the music industry benefits from a new revenue stream from creators that previously avoided using chart music altogether.
UGC platforms show no signs of slowing down but the bigger they get, the more likely they are to run into copyright infringement issues. In terms of music, Lickd is one of the key innovators in the space, helping creators make the best online video content.
I'm always excited to welcome new guests on the show, if you feel that you have a guest for the show please contact me! The mission of the podcast is to explore the metaverse and its multitude of meanings and meanderings through the lens of a regular person! While exploring the depths of augmented and virtual reality, I try to relate everything in the show to regular day to day non technical concepts and how those apply to you and me!
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